Warehouse clubs
Sam's Club, Metro, Makro and Pangdonglai, high-volume, membership-driven doors with pack formats built for the channel.
02 · Distribution
5,000 doors, managed one shelf at a time.
Our sales network reaches more than 5,000 high-end department stores, warehouse clubs, boutique supermarkets and cosmetics chains across over 120 Chinese cities.
5,000+
Retail doors across 120+ cities
Warehouse clubs, premium supermarkets, department stores and cosmetics chains, each with its own assortment, pricing and pack format.
120+
Cities
2,000+
Beauty advisors
13.5M+
Units, top product
RMB 100M
Annual sales, single brand
Offline channels
Where your product will sit
Roughly half of category sales run offline. We match assortment, pricing and pack format to each channel rather than pushing one line everywhere.
Premium supermarkets
Ole', Freshippo, Yonghui, RT-Mart, 7Fresh, AEON and Ito Yokado, the premium grocery tier where imported personal care performs.
Department stores
SKP, JiuGuang, Citysuper, Golden Eagle, Hangzhou Tower, Rainbow and Chongqing Department Store, with counter-level merchandising and trained staff.
Cosmetics & CS chains
WOW Colour, Better Life, Peace Hall, Wushang and strong regional systems including Xinyulou, Beiguo and Ginza, the core discovery channel for our 20-35 target consumer.
Refined management
Execution is the product
Distribution only works when someone owns the shelf every day. Four management disciplines keep performance visible and correctable.
Store management
Planograms, display props and gift sets customized per retailer and per season.
Daily management
Sales managers report completed work daily; sell-through tracked door by door.
BA management
2,000+ beauty advisors under unified management, with incentive programs and sprint competitions.
Event management
Member days, festival campaigns and in-store activations timed to each retailer's calendar.
Partners
Retailers and platforms we sell through
A live account list spanning national chains, premium grocery, department stores and every major online platform.
Offline · 5,000+ doors
Online · every major platform
Evidence
What our shelves actually look like
Beauty advisors at counter, custom display props built per brand, and brand pavilions at China's major trade fairs.
Logistics
From port to shelf, in-house
Warehouses in Beijing, Shenzhen and Jiangsu handle all B2B and B2C shipments. First orders typically carry three months of inventory, with customs clearance, quality inspection and warehousing managed by our team.