03 · E-commerce
Full coverage of China's online landscape.
Comprehensive presence across the country's leading platforms, supported by mature self-operated stores and an influencer distribution network, an efficient path from brand awareness to sales conversion.
10+
Platforms operated in-house
Roughly half of sales run online, coordinated with offline pricing rather than competing against it.
50/50
Online / offline mix
18 yrs
Of channel relationships
Platforms
Where we sell online
Detail
Each platform, run on its own logic
Every platform gets its own assortment, pricing logic and content plan, operated by our own teams, not outsourced.
Tmall & Tmall Global
Flagship and cross-border storefronts, the anchor of brand credibility.
JD.com
Self-operated and POP models with strong logistics and 3C-grade trust.
Douyin
Livestream and short-video commerce with in-house and partner hosts.
Xiaohongshu
Seeding and review depth that drives search demand on every other platform.
Freshippo & Tmall Supermarket
Fast-moving, replenishment-driven grocery e-commerce.
Pinduoduo · Vipshop · bilibili
Volume and niche audiences layered on top of the core platforms.
Method
Awareness to conversion
- 01
Awareness
Seeding, KOL content and social campaigns in both the US and China.
- 02
Consideration
Review depth, search optimization and storefront merchandising.
- 03
Conversion
Livestream events, festival campaigns and pricing coordinated with offline.
- 04
Retention
Member programs, gift sets and repeat-purchase bundles.
Evidence
The influencer network, at work
Content and livestream partners seeded across Douyin and Xiaohongshu, feeding search demand back into every storefront.
